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"I am extremely pleased with the service that Pat of "The Burch Group" has provided.  The responses from  my team has been nothing short of Grateful."

Tim Townsend, Production Manager, Woodbridge Alabama

Director Pat Burch selected as Rocket City SGMP ROCK STAR!

The Burch Grou​p's Managing Director, Pat Burch was selected as the Rocket City Chapter of the Society of Government Meeting Professionals' ROCK STAR!

Pat was highlighted on the group's website during March.  Check it out. 



The Burch Group works 

Director Pat Burch selected as Rocket City SGMP ROCK STAR!


Here's the 

Best Burch News!

Burch Group & AIDT 

January, 20221

The Burch Group announces their contract to deliver instruction for AIDT clients has been renewed!  Managing Director, Pat Burch, is conducting Pre-employment training for several of the manufacturing companies using the AIDT service.

The Pre-employment training covers soft skills such as teamwork, communications, problem solving, group dynamics.  Practical topics also include plant safety, precision measurement and even basic math.

"While this is a departure from our hospitality focus, soft skills are vital to all industries and all levels of employment.  We are excited to provide our expertise and add value to the AIDT client experience." comments Pat Burch

January, 2021

Leadership III Certification Earned

"The course announcement came through Alabama Works offering a Leadership course being provided by AIDT.  I jumped right on it." says Pat Burch, Managing Director of The Burch Group.  

After completing the Leadership I class, she signed up for level II, then Level II.  The course is delivered on-line by an experienced instructor through a Zoom classroom.

The program is an in depth process to develop and improve leadership skills from dealing with, and effectively using various types of communication methods to building successful team training to setting and reaching goals to time management to dealing with challenges.

Ms. Burch points out that life-long learning and keeping your skills sharp are part of The Burch Group philosophy for their clients and for their staff.


Professional certifications and course completions show dedication to continuously improving your skills and gaining new ones.  The Burch believes this for their clients and for themselves.  Taking advantage of available time over the last 18 months, we can now list the following:


SGMP-Society of Government Meeting Professionals

      GMS-Government Meeting Specialist

American Hotel & Lodging Educational Institute

       Supervisory Skill Builders

       Certified Guest Service Professional - Tourism

       Certified Hospitality Department Trainer

       Registered Instructor and Proctor for AHLEI courses.


       Leadership Skills I, II and III





Burch Group Receives Recent Honors

November, 2020

The Burch Group is proud to announce that our Managing Director, Pat Burch, has earned an additional two new professional certifications from the American Hotel and Lodging Association (AHLA) awarded through their Educational Institute (AHLEI) Certification Commission.

Pat is now recognized by the AHLEI as a:

Certified Guest Services Professional – Tourism

and a

Certified Hospitality Department Trainer

Each certification required “successful completion of the knowledge and experience requirements reflecting a commitment to maintaining the highest standards of competence as a hospitality professional.”

Earning her title as Certified Guest Services Professional (CGSP) – Tourism required Pat to demonstrate a specific understanding of this important pillar of a successful Hospitality business. To earn this certification Pat demonstrated not just familiarity with but a deep understanding of the critical role a positive guest experience plays in our Huntsville Tourism industry. This program embraces seven elements for staff members to apply to provide Gold level service to guests.

As a Certified Hospitality Department Trainer (CHDT), Pat was required to demonstrate an in-depth knowledge of the Hospitality Industry sufficient to design and present the detailed curriculum necessary to orient and educate participants to successfully become fully engaged on the job, raising the level of service and preparing themselves for advancement.

Earlier this year Pat completed AHLEI’s Supervisor Skills Builders course.

We congratulate Pat on earning each of these newest “feathers” in her Hospitality professional’s cap!

September, 2020

Boys & Girls Club of Northern Alabama

 looks at the Hospitality Industry

Members of the Boys & Girls Club of Northern Alabama (BGCNA) investigated the Huntsville Hospitality industry via a Zoom meeting sponsored by the Huntsville/Madison County Hospitality Association.  The two-hour session was presented by Pat Burch, Managing Director of The Burch Group, as part of the BGCNA's Work Readiness Academy September program. 

The members discovered the various segments of the hospitality industry including lodging and food and beverage, but also tourism sites, events, and transportation.  Skills needed for careers in the industry were explored as were the benefits of being involved with sectors of travel.

The group also discussed the variety of career paths that are possible and how to get started and where to gain the skills needed for advancement.  Tips on finding, getting, keeping and leaving a job were shared as well.  

The Huntsville/Madison County Hospitality Association's (HMCHA) partnered with BGCNA to augment the Work Readiness Academy program with industry professionals.  "People will pick an initial career based on what they've been exposed to." said Jennifer Middleton, HMCHA's Workforce Development Committee chair.  "We wanted to show them the many, many facets of the hospitality industry, the skill sets needed to get started and how to grow beyond just a series of jobs, but into a career for a lifetime."

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